innuo was awarded the Best Pack 2008 bronze prize in the “graphic advertisement for dairy products” category for its Flora pro-activ campaign. Unilever’s Flora pro-activ is a functional food with reductive effects on cholesterol.
This was the 11th edition of this advertisement awards event celebrated every second year within the framework of the “Feria Alimentaria”, recognized as the second most important fair in the food and beverage sector in the world.
innuo’s campaign named “clippings” focused on Flora pro-activ’s leadership and credibility in cardiovascular prevention. To this end, clippings of professional press were used in collage to underscore the message based on scientific evidence. The symbolic elements formed, supported by subtle double entendre in the accompanying text brought emotion and notoriety to the campaign.About innuo Innuo is an independent communication agency specialized in healthcare and founded inBarcelonain 2002. The innuo team is made up of multidisciplinary professionals that develop communication projects based on the management of scientific evidence and the application of new technologies for brands and clients both nationally and internationally.