Innuo has joined the AINS health and nutrition cluster, a business association made up of more than 25 companies from the food and beverage sector. The cluster aims to promote innovation in health and nutrition, especially in the area of healthy and functional foods.
This cluster was founded in 2010 and, ever since, has promoted activities associated with nutritional labelling and healthy foods; developing functional foods, ingredients and additives; food safety; industrial technology and processes; market analyses; legal regulations; and specialised training.
Margarita Colet, AINS Cluster Manager, highlights that:
“Innuo is a key link in the cluster’s value chain. Passionate about communication, strategic marketing and innovation, they are experts in the healthcare and food and beverage sector. They can contribute their expertise to turn the cluster’s projects on their head, as well as helping us round out the transversality of the sector.”
Xavier Lorenz, as managing partner of Innuo, participated in the III Jornada Inmersión Estratégica with more than 50 representatives from companies in the sector. The event featured speeches and opportunities to share knowledge on biotechnology, good practices, marketing and future trends in food. Lorenz believes that:
“Joining this association will allow us to work more closely with companies in the sector and help integrate health and nutrition into their business strategy, an area we have been working in for more than fifteen years now at the agency.”