This important competition, which is held annually in the United States, recognises the best creative healthcare advertising by agencies from all over the world.
In the 23rd edition of this show a selection was made from among 2098 candidates in print, video, and interactive work. The winners of an Award of Excellence will then compete for the coveted gold and silver awards in their particular categories.
Two of the award winning works by innuo were created for Ferrer: “Lemon” for Axiago (gastric secretion inhibitor) in the category of campaigns for ethical products and “Little reader” for Novalac (baby feeding formula) in the OTC point-of-sale category. The third award was granted to “Crystal bell” for Mucosan (mucolytic) by Boehringer Ingelheim laboratories in the category of advertising in medical reviews.
The results will be announced in New York on November 12.