Health, Communication and Social Networks: good proposals and a lot of participation
Last Thursday July 15, we held the first congress on Health, Communication and Social Networks organised by innuo in collaboration with BES La Salle. The aim of this meeting was to bring together different professionals from the health sector and to debate on the possibilities opened up by the Internet for companies, professionals and, of course, patients.
And we could hardly be more satisfied with the result. With the event fully subscribed to days before it was held, the Paraninf room of the university centre hosted more than six hours of magnificent papers and equally outstanding inputs from the audience who, either from the actual venue or via Twitter, was extraordinarily active.
Optimism and clear ideas
The congress, rated as “impeccable” by one of the speakers, kicked off with a welcome address by Ramón Ollé, chairman of the Business Engineering School La Salle, followed by a presentation by Fernando de la Rosa, who freely called for investment in social media, while also reflecting, of course, on the most suitable strategies for our brand. The table titled Influencers in the health sector included a presentation by Imma Grau on the successful forumclinic project, a series of forums for chronic patients at which the latter can put questions on their illnesses to chairpersons (all of them doctors), but also give each other advice and emotional support. This table was followed by Miguel Ángel Máñez, a health manager and active blogger, who delivered an overview of the online initiatives deployed by the health system in Spain, whereas Víctor Puig addressed some strategies for managing the corporate image on the Internet.
In love with 2.0
Mónica Moro and Montse Carrasco, from Laboratorios Menarini, explained their experience in the use of 2.0 tools, particularly the Twitter microblogging service, both in ongoing training and in management and communication with media and press. Gemma Vallet, Online Branding Director of innuo, provided a foretaste of some of the trends for the coming years in corporate presence on the Internet, whereas Albert Lorente, Online Brand Reputation Analyst of this agency, talked about how parameters that we should measure on implementing these actions change with regard to traditional advertising: consumer influence and commitment. The closing presentation was delivered by the lawyer specialized in legislation and technology José Manuel Pérez Marzabal, who compared the Spanish and North American legislative models in the advertising of medicinal products and closed with a couple of simple tips: do not do things on the Internet that you do not do off it, and stand out, above all, for your transparency.
Of the conclusions that may be drawn from the different presentations and questions raised by the audience, particular mention should be made of the convenience of making the definitive leap to the 2.0 platforms and forms of communication based on the social media by all the actors engaged in the health sector and, of course, the pharmaceutical industry. Similarly, these actions should be based on relevant and rigorous contents, and feature the moderation of health professionals and communicators specialized in health in the 2.0 setting.
The presentations and monitoring on Twitter can be found on the innuo Slideshare page .